Data Analytics


We do a lot of work in pharma and in financial services and they have more in common than you might imagine.

Both sectors face increasing competition and we’re working on an evidence-based approach to strategy development that works in both.

In pharma, patents are expiring at an unprecedented rate, allowing generic alternatives to flood the market wiping millions from the bottom line overnight. In banking, regulation separating retail from investment operations and the growth and encouragement of smaller and new banks is threatening the historical domination of larger organisations.

The end result for both sectors is an ever more pressing need to allocate marketing budgets more wisely and that means informing strategy with insights gained from the analysis of customer data and learning from what did and didn’t work in the past.

You’d be forgiven for assuming that global household-name businesses did this already.

(more…)

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Big Question (Answered): “Were You on the Internet in 1995?”: “

big-question-150.pngAfter seeing today’s ‘Facebook is as Big as the Internet of 2004‘ story, and the graph of internet users beginning in 1995, I began to think back to my own early days on the web. I asked a few people around me if they were on the web in 1995, and the stories started pouring out. Some were, using AOL, a few using college resources instead, but most weren’t. That made me wonder how many ReadWriteWeb readers were dialing up 16 long years ago.

Were you on the internet in 1995?

We culled your responses from Twitter, Facebook and Google Plus and we used Storify to present it all back to you. If you have additional responses, please leave them in the comments.

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View ‘Were you on the internet in 1995?’ on Storify

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(Via ReadWriteEb.)

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