The Children’s Mutual (TCM) uses our Reward All shopping platform to allow its UK customers to generate additional funds for their children’s trust fund accounts.

It has been one of the most successful initiatives for them.

For TCM, it allows a relationship to be formed between parents (customers) as well as grandparents, uncles and aunties, etc; historically difficult to reach. They can continue to shop online with merchants knowing that as a result, every transaction contributes incremental funds towards a specified child trust account.

Recent experince shows that TCM generates an additional £23 per year for each customer who starts using our Reward All shopping platform. They have managed to convert around 7.5% of approximately 120,000 members base into engaged members with about 30% of those spending some money. All this with limited promotion by email only to known customer base.

With very limited promotion and in the space of 1 year, the following success rates have been achieved for TCM: