Influential Hubspot have just produced “The State of Inbound Marketing”.

If your business depends in anyway on low acquisition rates for new customers and you don’t blog yet, this is for you.

The report is based on a January 2011 survey of 644 professionals familiar with their business‘ marketing strategy.

The key takeaways are as follows:

Inbound marketing channels are maintaining their low-cost advantage: Inbound marketing-dominated organizations experience a cost per lead 62% lower than outbound marketing-dominated organizations.

The gap between spending on inbound vs. outbound continues to widen: In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 its share was 17% greater.

Blogs and social media channels are generating real customers: 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.

More and more business are blogging: Businesses are now in the minority if they do not blog. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.

Businesses are increasingly aware their blog is highly valuable: 85% of businesses rated their company blogs as useful, important critical. 27% rated their company blog as critical to their business.

You can get the full report here.


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