Accenture’s Social Computing Strategy Framework: “

Organizations often struggle to successfully articulate their social collaboration strategy – an issue that can often make them a target for cost savings.  In a recent webinar with Accenture, Kevin Dana outlined their strategic framework used to articulate the value and intent of their social collaboration work.  Here is my rendition of their framework and some of its teachings.

The framework starts with a simple but important step – segment your users into appropriately uniform groups.  Too often, organizations try a one-size-fits-all strategy approach, not recognizing that different groups have different uses and objectives for social collaboration – the result being an often lukewarm benefit for all groups.  Through segmentation, the appropriate value and approach to each group becomes much more apparent.

Blog1 With users segmented, it is now possible and desirable to determine key needs for each of those groups.  There are many ways to determine this, but they all involve taking the time to understand your users.  Talk to them, survey them, poll them – understand them.  Once you find something valuable that both the users and the organization care about, youve found a need worth articulating and pursuing.

How can this then be used?
Achieve clarity of your social media strategy and focus on it– Knowing who your customers are and what they want is a great way to keep your team focused on the right things and not distracted by ideas and directions that won’t benefit your core users.  Before doing anything new ask yourself: ‘how does this benefit our core user groups?’

Quantify your efforts – Group size can be outlined from the framework of each group. This data can be combined with the cost data of providing each of the capabilities for that group.  This will give you a basic cost-per-collaborator figure to use in cost planning and analysis.  This can be combined with other data to assess ROI.  For example, if your initiative saves 30 minutes a day in finding expertise, multiplied by the size of the user group, this can help you get a sense for scale of efficiency improvements.  When multiplied by a salary range, you can assign a $ value to this.

In closing, it is no mystery why Accenture is such a successful company. By using simple approaches such as this framework, we can make sense of something as complex as productivity improvements across tens of thousands of knowledge workers.  So, thank you Kevin, for this.

Learn more about Accentures social collaboration strategy, and the social collaboration project as a whole by viewing the full webinar featuring Accentures Kevin Dana.

(Via NewsGator Daily.)

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