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	<title>Mark Walmsley</title>
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		<title>Mark Walmsley</title>
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		<title>Is this marketing boob  why top dog Kodak  finally went bust?</title>
		<link>http://markwalmsley.wordpress.com/2012/01/27/is-this-marketing-boob-why-top-dog-kodak-finally-went-bust/</link>
		<comments>http://markwalmsley.wordpress.com/2012/01/27/is-this-marketing-boob-why-top-dog-kodak-finally-went-bust/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 15:26:57 +0000</pubDate>
		<dc:creator>markwalmsley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Cognitive dissonance]]></category>
		<category><![CDATA[Futurology]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Perception]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">https://markwalmsley.wordpress.com/?p=329</guid>
		<description><![CDATA[Is this marketing boob why top dog Kodak finally went bust?: &#8221; Did Kodak which filed for bankruptcy last week fail because the name itself was just plain wrong for digital products? That is the proposition put forward in a fascinating blog by American marketing expert Al Ries. Just 16 years ago, he says, Kodak [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=markwalmsley.wordpress.com&amp;blog=4711090&amp;post=329&amp;subd=markwalmsley&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Social sharing buttons improve email click-through rates by 115%</title>
		<link>http://markwalmsley.wordpress.com/2012/01/11/social-sharing-buttons-improve-email-click-through-rates-by-115/</link>
		<comments>http://markwalmsley.wordpress.com/2012/01/11/social-sharing-buttons-improve-email-click-through-rates-by-115/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 10:40:30 +0000</pubDate>
		<dc:creator>markwalmsley</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">https://markwalmsley.wordpress.com/?p=325</guid>
		<description><![CDATA[Social sharing buttons improve email click-through rates by 115%: &#8221; Email marketing provider GetResponse has analysed the influence of social sharing options on email effectiveness, comparing social sharing preferences of email marketers.   It looked at social media sharing via Twitter, Facebook, and LinkedIn in more than 2,200m emails sent by GetResponse customers. The major outcome [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=markwalmsley.wordpress.com&amp;blog=4711090&amp;post=325&amp;subd=markwalmsley&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Multichannel innovation: 15 brilliant examples from 2011</title>
		<link>http://markwalmsley.wordpress.com/2011/10/18/multichannel-innovation-15-brilliant-examples-from-2011/</link>
		<comments>http://markwalmsley.wordpress.com/2011/10/18/multichannel-innovation-15-brilliant-examples-from-2011/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 16:06:23 +0000</pubDate>
		<dc:creator>markwalmsley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Futurology]]></category>
		<category><![CDATA[GeoMarketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>
		<category><![CDATA[social influence marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Unbound Marketing]]></category>

		<guid isPermaLink="false">https://markwalmsley.wordpress.com/?p=323</guid>
		<description><![CDATA[Multichannel innovation: 15 brilliant examples from 2011: &#8221; This Wednesday I&#8217;ll be attending JUMP, our annual event dedicated to multichannel business. I&#8217;m inherently biased but the programme is truly fantastic.I expect to discover lots of new ideas and approaches to help improve the joined-up customer experience. As it&#8217;s been a year since the last JUMP [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=markwalmsley.wordpress.com&amp;blog=4711090&amp;post=323&amp;subd=markwalmsley&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>&#8220;Were You on the Internet in 1995?&#8221;</title>
		<link>http://markwalmsley.wordpress.com/2011/10/06/were-you-on-the-internet-in-1995/</link>
		<comments>http://markwalmsley.wordpress.com/2011/10/06/were-you-on-the-internet-in-1995/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 12:25:44 +0000</pubDate>
		<dc:creator>markwalmsley</dc:creator>
				<category><![CDATA[Data Analytics]]></category>
		<category><![CDATA[Futurology]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">https://markwalmsley.wordpress.com/?p=321</guid>
		<description><![CDATA[Big Question (Answered): &#8220;Were You on the Internet in 1995?&#8221;: &#8221; After seeing today&#8217;s &#8216;Facebook is as Big as the Internet of 2004&#8216; story, and the graph of internet users beginning in 1995, I began to think back to my own early days on the web. I asked a few people around me if they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=markwalmsley.wordpress.com&amp;blog=4711090&amp;post=321&amp;subd=markwalmsley&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Digital Chaos and Opportunity in Pharma (PharmaTimes&#8217; Digital Round Table Review)</title>
		<link>http://markwalmsley.wordpress.com/2011/06/29/digital-chaos-and-opportunity-in-pharma-pharmatimes-digital-round-table-review/</link>
		<comments>http://markwalmsley.wordpress.com/2011/06/29/digital-chaos-and-opportunity-in-pharma-pharmatimes-digital-round-table-review/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 10:16:01 +0000</pubDate>
		<dc:creator>markwalmsley</dc:creator>
				<category><![CDATA[Cognitive dissonance]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Futurology]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Pharmaceutical]]></category>
		<category><![CDATA[Pharmaceutical marketing]]></category>
		<category><![CDATA[social influence marketing]]></category>

		<guid isPermaLink="false">http://markwalmsley.wordpress.com/?p=308</guid>
		<description><![CDATA[The words “chaos” and “opportunity” are the same in Chinese according to Michael Reilly of Triantan Solutions, one of the expert speakers at the recent PharmaTimes’ Round Table event on Digital on 28th June. Come 2020, when brand new Chinese-made smart phones are being given out for $10 to many millions in Africa, we in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=markwalmsley.wordpress.com&amp;blog=4711090&amp;post=308&amp;subd=markwalmsley&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://markwalmsley.wordpress.com/2011/06/29/digital-chaos-and-opportunity-in-pharma-pharmatimes-digital-round-table-review/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">markwalmsley</media:title>
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		<item>
		<title>When Batman Met Barbie</title>
		<link>http://markwalmsley.wordpress.com/2011/05/20/when-batman-met-barbie/</link>
		<comments>http://markwalmsley.wordpress.com/2011/05/20/when-batman-met-barbie/#comments</comments>
		<pubDate>Fri, 20 May 2011 10:57:20 +0000</pubDate>
		<dc:creator>markwalmsley</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://markwalmsley.wordpress.com/?p=297</guid>
		<description><![CDATA[The story of my brush with fame, danger and Barbie, dressed as Batman is an old one.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=markwalmsley.wordpress.com&amp;blog=4711090&amp;post=297&amp;subd=markwalmsley&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://markwalmsley.wordpress.com/2011/05/20/when-batman-met-barbie/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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		<item>
		<title>Lynx and my Analogue Brand Alignment Preference</title>
		<link>http://markwalmsley.wordpress.com/2011/03/24/lynx-and-my-analogue-brand-alignment-preference/</link>
		<comments>http://markwalmsley.wordpress.com/2011/03/24/lynx-and-my-analogue-brand-alignment-preference/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 18:05:52 +0000</pubDate>
		<dc:creator>markwalmsley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Perception]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://markwalmsley.wordpress.com/?p=290</guid>
		<description><![CDATA[More and more brands are turning to Facebook (the operating system for social networking) and reaching and engaging with customers using their own Facebook pages. British Telecom, Virgin and Smirnoff to name but three. But I’ve spotted a problem. It’s an all or nothing option. Lynx have a Facebook page and nearly 250k people like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=markwalmsley.wordpress.com&amp;blog=4711090&amp;post=290&amp;subd=markwalmsley&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">markwalmsley</media:title>
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		<item>
		<title>Why Sales Is Still Missing From Social CRM</title>
		<link>http://markwalmsley.wordpress.com/2011/03/22/why-sales-is-still-missing-from-social-crm/</link>
		<comments>http://markwalmsley.wordpress.com/2011/03/22/why-sales-is-still-missing-from-social-crm/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 09:11:07 +0000</pubDate>
		<dc:creator>markwalmsley</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">https://markwalmsley.wordpress.com/?p=288</guid>
		<description><![CDATA[Why Sales Is Still Missing From Social CRM: &#8220; Umberto Milletti is the CEO of InsideView, the social CRM application which brings comprehensive sales intelligence gained from social media and traditional sources directly into any CRM platform for increased sales productivity and revenue. We’ve all heard the stories about the big deals closed on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=markwalmsley.wordpress.com&amp;blog=4711090&amp;post=288&amp;subd=markwalmsley&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Scan a QR Code &amp; Save Your Place on the Restaurant Wait List</title>
		<link>http://markwalmsley.wordpress.com/2011/03/17/scan-a-qr-code-save-your-place-on-the-restaurant-wait-list/</link>
		<comments>http://markwalmsley.wordpress.com/2011/03/17/scan-a-qr-code-save-your-place-on-the-restaurant-wait-list/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 09:39:33 +0000</pubDate>
		<dc:creator>markwalmsley</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">https://markwalmsley.wordpress.com/?p=283</guid>
		<description><![CDATA[Scan a QR Code &#38; Save Your Place on the Restaurant Wait List: &#8221; The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: WalkIN Quick Pitch: Take the wait [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=markwalmsley.wordpress.com&amp;blog=4711090&amp;post=283&amp;subd=markwalmsley&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Case Study &#8211; Developing Engagement and Ancillary Revenue</title>
		<link>http://markwalmsley.wordpress.com/2011/03/11/case-study-developing-engagement-and-ancillary-revenue/</link>
		<comments>http://markwalmsley.wordpress.com/2011/03/11/case-study-developing-engagement-and-ancillary-revenue/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 15:11:36 +0000</pubDate>
		<dc:creator>markwalmsley</dc:creator>
				<category><![CDATA[Ancillary Revenue]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://markwalmsley.wordpress.com/?p=279</guid>
		<description><![CDATA[The Children’s Mutual (TCM) uses our Reward All shopping platform to allow its UK customers to generate additional funds for their children’s trust fund accounts. It has been one of the most successful initiatives for them. For TCM, it allows a relationship to be formed between parents (customers) as well as grandparents, uncles and aunties, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=markwalmsley.wordpress.com&amp;blog=4711090&amp;post=279&amp;subd=markwalmsley&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">markwalmsley</media:title>
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			<media:title type="html">tcm numbers</media:title>
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