See on Scoop.itMark Walmsley on Strategic Marketing

Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress.

See on socialmediatoday.com

I posted a few years ago that Facebook would become the “operating system of the Internet” and it has. I should have bought those shares!

The tools are out there now that make it easy and affordable to deploy and monitor marketing campaigns across Facebook, YouTube, Twitter, LinkedIn, Pinterest and Google+ … sites that already have the attention and engagement of our target audiences.

So why go to the trouble and expense of designing a web site and attracting people to it when they are all living somewhere else online, increasingly on the move using the apps provided by those sites.

We’re about to launch a branded campaign for a client that will live entirely in socialmedialand. No website, no email marketing, no search marketing. But blogs, competitions, messages, videos, images, comments, posts and more, across Facebook, YouTube, Twitter and LinkedIn.

If you were hunting elephants in the jungle and knew that they all congregated every day, at about 4pm at the water hole in the clearing, would you continue to struggle through the undergrowth to try and locate them at 10 in the morning? Of course not.

See on Scoop.itMark Walmsley on Strategic Marketing

Learn how to make social media marketing accountable.

See on www.finelight.com

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